E Commerce Management
MRO ecommerce with punchout, pack quantities, and a cart purchasing will approve
Toolcrib lost plant business because buyers could not punch out or buy in pack quantities. We built B2B commerce around how MRO actually purchases.
The operational problem
The site sold each as each. Plants buy boxes. Procurement needed punchout into their ERP, not a consumer checkout.
The profitable accounts would not use the site. Inside sales was the real storefront.
What was breaking down
- Each-pricing on box-sold items
- No punchout
- Checkout that asked plants for a guest email
How Striders Tech approached it
We implemented pack units as the sellable unit, wired punchout for the accounts that require it, and kept a human quote path for everything else.
What we built
- Pack and each as explicit units
- Punchout for contracted plants
- Account checkout without guest-cart leftovers
- Quote path for non-catalog items
Results the team can measure
- Plant orders move through punchout instead of a PDF
- Pack qty matches how the warehouse ships
- Inside sales handles exceptions, not every box of gloves
Who this case study is for
MRO sellers whose Shopify-shaped store is insulting to a plant buyer.
Toolcrib Direct operates in mro / b2b. The work is a custom system designed around their process, not a generic template with extra fields bolted on.
What changed after the system went live
move through punchout instead of a PDF
matches how the warehouse ships
handles exceptions, not every box of gloves