E Commerce Management
B2B parts catalog with account pricing that the warehouse can actually pick
Palestra’s catalog was a PDF with a web form. We built B2B ecommerce with account pricing, interchange search, and pick lists that match how the warehouse is binned.
The operational problem
Customers emailed part numbers from a 2019 PDF. Inside sales quoted. The warehouse guessed the bin.
Wrong picks and phone quotes do not scale. Competitors with a real catalog were winning the easy orders.
What was breaking down
- No interchange search
- Price lists in email signatures
- Pick tickets that used sales descriptions, not bin IDs
How Striders Tech approached it
We modeled the part the way the warehouse does — interchange, bin, pack — and let signed-in accounts see their price without a phone call.
What we built
- Interchange and OEM search
- Account-specific pricing
- Cart to pick-ticket with bin location
- Cut-off times the site and warehouse share
Results the team can measure
- Phone quotes down on standard fast-movers
- Pick accuracy up because the ticket has a bin
- After-hours orders land without a salesperson
Who this case study is for
Distributors whose “ecommerce” is still a contact form on top of a PDF.
Palestra Parts operates in industrial ecommerce. The work is a custom system designed around their process, not a generic template with extra fields bolted on.
What changed after the system went live
down on standard fast-movers
up because the ticket has a bin
orders land without a salesperson