Web Development
Marketing site that finally matches how Loop sells circular services
Loop’s site explained circular thinking and hid the services. We rebuilt information architecture, case proof, and conversion paths around how buyers actually decide.
The operational problem
Prospects liked the brand and still emailed “so what do you do?” The site was a manifesto with a contact form at the bottom.
Sales spent first calls on positioning the company had already paid to write down.
What was breaking down
- Services buried under metaphor
- No proof near the offer
- A generic form that asked for everything
How Striders Tech approached it
We interviewed closed-won deals, then ordered the site the way those deals unfolded: problem, proof, service, conversation.
What we built
- Service pages with scope and not-for-you copy
- Case proof adjacent to each offer
- A short-path consult flow
- Performance work so the story actually paints
Results the team can measure
- Fewer “what do you do” first-call minutes
- Higher intent on consult bookings from service pages
- Proof where buyers look, not in a separate archive
Who this case study is for
Studios and consultancies whose brand is ahead of their IA.
Loop Company operates in professional services. The work is a custom system designed around their process, not a generic template with extra fields bolted on.
What changed after the system went live
“what do you do” first-call minutes
on consult bookings from service pages
where buyers look, not in a separate archive