E Commerce Management
Subscription commerce that stopped fighting prepaid boxes and one-off orders
Knit & Keep sold subscriptions and gifts on a theme that treated both as the same SKU. We rebuilt catalog, prepaid boxes, and checkout so subscriptions, skips, and gifts do not collide.
The operational problem
A gift checkout could accidentally start a subscription. A skip month still charged. Support lived in the gap.
Chargebacks and angry gift-givers are expensive. The brand was becoming “the company that bills you twice.”
What was breaking down
- One SKU pretending to be two products
- Skip logic that did not talk to billing
- Gift messages lost after payment
How Striders Tech approached it
We split the catalog into purchase types the checkout understands: subscribe, prepaid, one-time, gift. Billing follows the type, not a tag.
What we built
- Purchase-type aware catalog
- Skip and pause that hit the processor correctly
- Gift checkout that cannot enroll the recipient
- Support tools to see type, not just order number
Results the team can measure
- Gift orders no longer convert into accidental subs
- Skip month matches the invoice
- Tickets about “why was I billed” dropped after launch
Who this case study is for
DTC brands who bolted subscriptions onto a theme and are paying for it in support.
Knit & Keep operates in dtc retail. The work is a custom system designed around their process, not a generic template with extra fields bolted on.
What changed after the system went live
no longer convert into accidental subs
matches the invoice
about “why was I billed” dropped after launch