Web Development
Admissions website that answers program questions before the inquiry form
Atlas Conservatory’s site looked premium and left families guessing about auditions, aid, and housing. We rebuilt program IA, FAQs, and inquiry routing for admissions staff.
The operational problem
The homepage sold prestige. Program pages repeated the same three paragraphs. Families called about deadlines the site never stated.
Admissions staff were a help desk. Yield suffered when the wrong families applied and the right ones bounced.
What was breaking down
- Dates in PDFs
- Aid information three clicks from the program
- One form for every conservatory question
How Striders Tech approached it
We put dates, requirements, and cost adjacent to each program, then routed inquiries by intent so the right counselor sees them.
What we built
- Program templates with requirements and dates as fields
- Aid and housing modules reused, not rewritten
- Inquiry routing by program and question type
- Search that finds deadlines, not blog posts
Results the team can measure
- Call volume down on questions the site now answers
- Inquiry quality up because families self-select earlier
- Counselors see the right queue instead of one inbox
Who this case study is for
Schools whose brand site is pretty and whose admissions team still answers the same five questions by phone.
Atlas Conservatory operates in education. The work is a custom system designed around their process, not a generic template with extra fields bolted on.
What changed after the system went live
down on questions the site now answers
up because families self-select earlier
see the right queue instead of one inbox
