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CASE STUDY

Web Development

Admissions website that answers program questions before the inquiry form

Atlas Conservatory’s site looked premium and left families guessing about auditions, aid, and housing. We rebuilt program IA, FAQs, and inquiry routing for admissions staff.

The operational problem

The homepage sold prestige. Program pages repeated the same three paragraphs. Families called about deadlines the site never stated.

Admissions staff were a help desk. Yield suffered when the wrong families applied and the right ones bounced.

What was breaking down

  • Dates in PDFs
  • Aid information three clicks from the program
  • One form for every conservatory question

How Striders Tech approached it

We put dates, requirements, and cost adjacent to each program, then routed inquiries by intent so the right counselor sees them.

What we built

  • Program templates with requirements and dates as fields
  • Aid and housing modules reused, not rewritten
  • Inquiry routing by program and question type
  • Search that finds deadlines, not blog posts

Results the team can measure

  • Call volume down on questions the site now answers
  • Inquiry quality up because families self-select earlier
  • Counselors see the right queue instead of one inbox

Who this case study is for

Schools whose brand site is pretty and whose admissions team still answers the same five questions by phone.

Atlas Conservatory operates in education. The work is a custom system designed around their process, not a generic template with extra fields bolted on.

THE OUTCOME

What changed after the system went live

Call volume

down on questions the site now answers

Inquiry quality

up because families self-select earlier

Counselors

see the right queue instead of one inbox

THE TAKEAWAY

Good software doesn't add complexity. It removes it.

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