Client Overview

Business Name: FitCore Gym (anonymized)
Location: Austin, TX, USA
Industry: Fitness & Wellness
Problem: Low conversion rates, slow loading time, unappealing design, and no mobile optimization

Goals

• Improve the site’s mobile responsiveness and speed
• Modernize branding with a fresh layout
• Integrate lead forms and trial pass downloads
• Increase visibility through local SEO enhancements

Our Solution

We revamped the website using WordPress and Elementor Pro, focusing on user experience, visual appeal, and fast-loading mobile pages. We added sticky CTAs, local SEO enhancements, and an interactive class schedule.

• Design: Clean, energetic layout with bold colors and CTA buttons
• UX: Mobile-first design, sticky menu, simplified navigation
• Features: Lead capture forms, class schedule, testimonial sliders
• SEO: Location-based keywords, schema markup, Google My Business integration
• Speed Optimization: Lazy loading, caching, CDN via Cloudflare

Timeline

• Week 1: Branding and layout concepts
• Week 2-3: Development and feature integration
• Week 4: Testing, speed optimization, and go-live

Results

• Membership Sign-Ups: Doubled in 45 days
• Website Speed: Improved from 5.4s to 1.9s
• Conversion Rate: Increased by 63%
• Mobile Sessions: Increased by 120%

Cost

• Full Website Redesign: Included
• Lead Form Setup & Speed Optimization: Included
• Total Cost: $499

Client Feedback

“We’ve never had this many trial signups come from our website. The team at Striders Tech made the process effortless.”
— Manager, FitCore Gym

Technologies Used

• WordPress + Elementor Pro
• WP Rocket for caching
• Cloudflare CDN
• Google My Business Integration
• Yoast SEO + Schema Pro

Key Takeaway

A professionally designed, mobile-optimized website with strong local SEO and clear calls to action can drive substantial growth in leads for local fitness businesses.

Want more gym members through your website? Contact Striders Tech now!