Client Overview

Business Name: ChillFlow Heating & Cooling (name anonymized)
Location: Austin, Texas, USA
Industry: HVAC Services
Problem: The company’s existing site was slow, poorly structured, and didn’t reflect their professionalism. Most leads came through word-of-mouth, not online traffic.

Goals

• Modernize the site design to reflect brand authority
• Highlight services clearly (AC repair, heating systems, etc.)
• Improve load speed and mobile compatibility
• Rank higher in Google for HVAC-related local searches

Our Solution

We completely redesigned the website using WordPress, focusing on conversion-centric layout and strong calls-to-action. We optimized the content with localized keywords, added trust-building elements like reviews, and ensured the site loads in under 2 seconds.

• Design: Clean, professional layout with strong branding
• SEO: Optimized for terms like “HVAC repair Austin” and “AC installation in Austin”
• Speed: Reduced load time from 6.3s to 1.9s
• Conversions: Added sticky quote form and click-to-call buttons

Timeline

• Week 1: Strategy session, design mockups, SEO keyword research
• Week 2: Website development, mobile optimization, local schema setup
• Week 3: Testing, client revisions, and final launch

Results

• Quote Requests: Increased from 10 to 55 per month
• Search Engine Ranking: Top 3 for “AC repair Austin”
• Mobile Conversion Rate: Jumped by 70%
• Average Time on Page: Increased by 112%

Cost

• Website Design & Development: Included
• Local SEO Optimization: Included
• Performance Enhancements: Included
• Total Cost: $549

Client Feedback

“Striders Tech delivered exactly what we needed — fast, professional, and built for results. We’re getting more calls than ever, and the site looks amazing.”
— Owner, ChillFlow Heating & Cooling

Technologies Used

• WordPress + Elementor
• WP Rocket for caching
• Rank Math SEO
• Custom Contact Form with Zapier Integration

Key Takeaway

A properly optimized and modern website can be the difference between being invisible and dominating your local market. If you’re in the home services industry, don’t underestimate the power of a well-structured, fast website.

Need a website that turns traffic into revenue? Get in touch with Striders Tech.