Client Overview

Business Name: RapidFix Plumbing (name anonymized)
Location: Austin, Texas, USA
Industry: Residential and Commercial Plumbing Services
Previous Challenges: Slow site speed, high bounce rate, poor mobile performance

The client’s old website was taking over 6 seconds to load — causing visitors to leave before engaging with the content. Despite spending on ads, the conversion rate remained below 1%. They reached out to Striders Tech for a performance-focused redesign and speed optimization.

Goals

• Improve overall page load speed
• Increase mobile usability and reduce bounce rate
• Improve SEO score and Core Web Vitals
• Ensure faster access to contact forms and service details

Our Solution

Our team at Striders Tech performed a full technical audit and rebuilt the website using lightweight, optimized components. We removed bloated scripts, compressed assets, and rebuilt the layout using fast-loading frameworks while preserving the brand identity.

• Rebuild: Clean-coded WordPress site with minimal plugins
• Image Optimization: WebP conversion + lazy loading
• Caching: Implemented LiteSpeed Cache for server-side acceleration
• Hosting: Migrated to a faster VPS server
• Minification: CSS, JavaScript, and HTML compression
• Mobile First: Optimized layout for fast 3G connections

Timeline

• Day 1–2: Site audit, speed testing, and diagnostics
• Day 3–4: Backend cleanup and plugin replacement
• Day 5: Final performance testing and deployment

Results

• Page Load Time: Reduced from 6.4s to 1.2s (an 80% improvement)
• Bounce Rate: Dropped from 72% to 36%
• Conversion Rate: Improved by 2.3x over 30 days
• SEO Score: Increased from 58 to 94 (Google PageSpeed)
• Average Monthly Leads: Grew from 18 to 43

Cost

• Speed Optimization: Included in redesign
• Hosting Migration & Setup: Included
• Total Cost: $499

Client Feedback

“Our customers used to say the site was too slow. Now it loads instantly, and we’ve been getting way more calls. Huge thanks to the Striders Tech team!”
— Owner, RapidFix Plumbing

Technologies Used

• WordPress CMS with GeneratePress theme
• LiteSpeed Cache + Cloudflare CDN
• Smush Pro for image optimization
• Google PageSpeed + GTmetrix Testing
• Custom-coded contact form with instant lead capture

Key Takeaway

Website speed directly affects user experience, SEO, and conversions. This case proves that even small businesses in competitive niches like plumbing can achieve big results with technical improvements done right.

Want your website to load lightning-fast? Let’s optimize it today with Striders Tech.