Client Overview

Business Name: SmileBright Dental Care (name anonymized)
Location: Orlando, Florida, USA
Industry: Dental & Healthcare
Problem: Outdated website with no online appointment booking and low patient engagement

Goals

• Improve trust with a modern, clean design
• Enable online appointment booking and form submissions
• Optimize for mobile users and local SEO
• Highlight services and certifications clearly

Our Solution

We created a modern, clean website that focused on the dental clinic’s strengths: trust, certifications, and patient comfort. The new site enabled online booking and was optimized for local search.

• Design: Calm blue and white palette to match clinical branding
• UX: Sticky header with “Book Now” button, service pages, patient reviews
• SEO: Targeted keywords like “dentist in Orlando,” schema markup, and local listings
• Functionality: Online appointment form integrated with their email system
• Trust Elements: Certifications, gallery of clinic photos, patient testimonials

Timeline

• Week 1: Design strategy and homepage mockup
• Week 2: Full-site development and booking form setup
• Week 3: On-page SEO, internal linking, and performance optimization
• Week 4: Testing on devices, review collection integration

Results

• Monthly Appointment Requests: Increased by 2x within 30 days
• Mobile Bounce Rate: Decreased by 45%
• Google Visibility: Page 1 rankings for 4+ dental-related terms
• Conversion Rate: Increased from 1.8% to 5.6%

Cost

• Website Design & Development: Included
• Booking System Integration: Included
• Total Cost: $499

Client Feedback

“Our patients love the new website, and we’ve seen a big jump in online bookings. Striders Tech really understood what we needed.”
— Dr. H., SmileBright Dental Care

Technologies Used

• WordPress + Elementor
• Gravity Forms for bookings
• Yoast SEO, Local Schema Plugin
• Google Maps Embed + Google Reviews Widget

Key Takeaway

In the healthcare industry, trust and ease of booking are everything. A modern site not only builds trust — it drives real results. Want your clinic to grow online? We can help.

Book your free consultation today at Striders Tech.