From Concept to Launch: Building a Responsive E-Commerce Site for a Boutique Retailer in 5 Weeks

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Client Overview

Business Name: Flour & Crust Bakery
Location: Charleston, South Carolina, USA
Industry: Food & Beverage (Bakery)
Challenge: No website presence, heavily reliant on word-of-mouth and foot traffic, no online menu or ordering information.

Goals

  • Create a professional, mobile-first website for local customers
  • Highlight daily specials, fresh bakes, and location info
  • Boost local search presence and foot traffic
  • Drive more orders and pre-bookings for holidays

Our Solution

We built a visually appealing, easy-to-navigate website that showcased their fresh products, included dynamic daily menus, and implemented a simple contact + location map system. SEO and Google Business integration were key for visibility.

  • Design: Warm, inviting visuals reflecting their artisan style
  • Content: Updated weekly specials, customer testimonials, seasonal offerings
  • Features: Pre-order contact form, location map, reviews widget
  • SEO: Optimized for keywords like “best bakery in Charleston” and “fresh bread near me”

Timeline

  • Week 1: Content collection, branding, and structure planning
  • Week 2: Development + SEO setup + Google Business integration
  • Week 3: Testing, mobile optimization, launch

Results

  • Foot Traffic: Increased by 70% over the next 8 weeks
  • Pre-Orders: Holiday pre-orders grew by 60%
  • Keyword Ranking: First page for “local bakery Charleston” and related terms
  • User Engagement: Bounce rate decreased by 38%

Cost

  • Total Cost: $449
  • Includes design, development, SEO, and form integration

Client Feedback

“Our customers love checking the website for daily specials. The increase in visitors was instant. The clean layout and local SEO made a huge difference.”
— Owner, Flour & Crust Bakery

Technologies Used

  • WordPress
  • Elementor
  • Rank Math SEO
  • WPForms
  • Google Maps & Business Integration

Key Takeaway

For local businesses, a website is often the difference between staying invisible or becoming a neighborhood favorite. A fresh online presence with proper local SEO can dramatically boost in-store traffic and repeat business.

Need help transforming your small business online? Let’s chat.

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