From Concept to Launch: Building a Responsive E-Commerce Site for a Boutique Retailer in 5 Weeks

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Client Overview

Business Name: The Green Fork
Location: Seattle, Washington, USA
Industry: Food & Hospitality
Challenge: Outdated website not optimized for mobile devices; low online reservation rates.

Goals

  • Create a modern, responsive website optimized for smartphones and tablets
  • Implement an easy-to-use online reservation system
  • Improve website loading speed and SEO rankings
  • Enhance user experience to reduce bounce rates

Our Solution

We rebuilt the restaurant’s website using a mobile-first design approach. We integrated a reliable third-party booking system and optimized all content for local SEO targeting Seattle food lovers.

  • Design: Clean layout with clear call-to-action buttons for reservations
  • Booking System: Seamless reservation widget embedded on all pages
  • SEO: Focused on local keywords like “Seattle restaurants” and “best dining in Seattle”
  • Performance: Improved page speed by 50%

Timeline

  • Week 1: Discovery and wireframing
  • Weeks 2-3: Development, booking system integration, and SEO optimization
  • Week 4: Testing, launch, and staff training

Results

  • Online Reservations: Increased by 150% within 3 months
  • Mobile Traffic: Mobile user sessions increased by 70%
  • Bounce Rate: Reduced by 30%
  • Local SEO Rankings: Top 3 position for targeted keywords

Cost

  • Total Cost: $1,000
  • Includes full redesign, mobile optimization, booking system integration, and SEO

Client Feedback

“Thanks to Striders Tech, our customers find it easier than ever to book tables on their phones. Reservations are up, and our staff is thrilled.”
— Manager, The Green Fork

Technologies Used

  • WordPress with custom responsive theme
  • OpenTable booking integration
  • Yoast SEO
  • Google Analytics & Search Console

Key Takeaway

Mobile responsiveness and user-friendly booking systems are essential for hospitality businesses. A fast, easy-to-navigate website directly impacts customer engagement and revenue.

Want to increase your restaurant’s reservations? Get in touch with us today!

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