Client Overview

Business Name: FitVibe Studio (anonymized)
Location: Austin, TX, USA
Industry: Health & Fitness
Problem: Poor mobile experience, no lead forms, outdated branding, and low conversion rate

Goals

• Modern, mobile-first design that reflects the energy of the brand
• Capture more leads for free trial classes
• Improve site speed and SEO for local visibility
• Build trust with testimonials and service highlights

Our Solution

We designed a conversion-focused website tailored to the fitness niche. We added interactive class schedules, CTA sections, social proof elements, and SEO optimization for terms like “Austin fitness studio” and “group fitness near me.”

• Design: Clean, high-energy theme with modern fonts and movement elements
• Functionality: Class booking form + calendar integration
• Lead Capture: Pop-ups for free trial sign-ups and newsletter
• Social Proof: Testimonials slider + video reviews
• SEO: Optimized meta tags, local schema, and content clustering

Timeline

• Week 1: Content gathering, design mockups
• Week 2: Full development and mobile testing
• Week 3: SEO, launch, and performance monitoring

Results

• New Member Sign-Ups: Doubled in 30 days
• Free Trial Conversions: Increased by 135%
• Page Load Speed: Improved from 5.6s to 1.8s
• Local SEO: Ranked in Google’s top 3 for 5 keywords

Cost

• Responsive Website Design: Included
• Custom Booking Functionality: Included
• Total Cost: $499

Client Feedback

“This new website looks amazing and works even better. People are signing up for classes right on the site, and we’re finally getting noticed online!”
— Owner, FitVibe Studio

Technologies Used

• WordPress + Elementor
• Gravity Forms + Booking Calendar Plugin
• WP Rocket for Speed Optimization
• RankMath SEO
• Google Tag Manager & Analytics

Key Takeaway

A well-designed website tailored for user experience and lead generation can dramatically impact membership-driven businesses like fitness studios. The right layout, CTAs, and SEO foundation bring tangible growth.

Need a site that brings more clients and more conversions? Let’s build it together at Striders Tech.