From Concept to Launch: Building a Responsive E-Commerce Site for a Boutique Retailer in 5 Weeks

Business email setup for professional communication with Striders Tech services

Client Overview

Business Name: Evergreen Yard Pros (name anonymized)
Location: Austin, Texas, USA
Industry: Landscaping & Lawn Care
Problem: Outdated site with no traffic, low Google rankings, and poor lead generation

Goals

  • Increase visibility on Google for local search terms
  • Improve conversion rate with a modern, easy-to-use website
  • Collect more inquiries via online forms and calls
  • Showcase services and before/after gallery

Our Solution

We designed a sleek, responsive website focused on showcasing Evergreen Yard Pros’ portfolio and trust factors. Local SEO strategies helped the site quickly rank for key service areas in Austin.

  • Design: Nature-themed palette with modern layout
  • UX: Clear navigation, clickable phone numbers, service landing pages
  • SEO: Optimized for “landscaping services Austin,” map embed, Google My Business integration
  • Lead Capture: Conversion-optimized contact forms and testimonial slider
  • Gallery: Before/after images to build credibility and engage visitors

Timeline

  • Week 1: Research, sitemap, design mockups
  • Week 2: Development and SEO content creation
  • Week 3: Gallery, contact setup, performance optimization
  • Week 4: Testing, indexing, local listings

Results

  • Search Rankings: From position 32 to top 3 for 5+ keywords in 45 days
  • Monthly Leads: From 3 to 40 leads/month via form and phone
  • Click-to-Call Rate: Increased by 60%
  • Site Speed: 94+ score on Google PageSpeed for mobile

Cost

  • Website Design & Development: Included
  • Local SEO Optimization: Included
  • Total Cost: $549

Client Feedback

“We never thought our small business would compete online with bigger companies. Now we show up on Google, and the calls don’t stop. Thank you, Striders Tech!”
— Owner, Evergreen Yard Pros

Technologies Used

  • WordPress + Elementor
  • Yoast SEO + Google My Business Integration
  • Smush, WP Fastest Cache
  • Google Analytics, Search Console

Key Takeaway

If your business isn’t showing up online, you’re losing customers to your competitors. With the right strategy and local SEO, your website can become your #1 lead generator — even in competitive niches.

Ready to boost your local visibility? Let’s talk at Striders Tech!

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