Client Overview

Business Name: Luxe Hair & Beauty (name anonymized)
Location: Miami, Florida, USA
Industry: Beauty & Wellness
Problem: The salon was using a slow Wix-based website with broken booking forms, unclear services, and no SEO. Most new customers were walk-ins or referrals — not from online search.

Goals

• Build a fast, visually appealing, and easy-to-navigate website
• Enable online booking and highlight seasonal offers
• Optimize for local search to attract new customers from Google
• Ensure mobile responsiveness and fast load speeds

Our Solution

We rebuilt their website on WordPress with Elementor to provide full control and custom design. The homepage features vibrant visuals, scrolling testimonials, and a prominent booking CTA. A clear services menu and optimized local content helped increase visibility in Miami-based searches.

• Design: Feminine color palette with sleek layout
• Functionality: Integrated Booksy online booking system
• Speed: Achieved 1.8s page load time using performance plugins
• SEO: Local keywords such as “Miami hair salon” and “hair color experts Miami”

Timeline

• Week 1: Strategy, branding refinement, content planning
• Week 2: Full website design, booking system integration
• Week 3: SEO optimization, testing, performance enhancements

Results

• Appointment Bookings: 4x increase in the first month
• Google Rankings: Ranked on page 1 for “Miami balayage specialist”
• Website Bounce Rate: Decreased from 62% to 29%
• Mobile Traffic: Increased by 85%

Cost

• Complete Website Redesign: Included
• Booking System Setup: Included
• SEO & Speed Optimization: Included
• Total Cost: $499

Client Feedback

“We didn’t realize how much traffic we were losing until we switched to Striders Tech. Bookings are up, the site looks amazing, and we’re finally being found on Google!”
— Owner, Luxe Hair & Beauty

Technologies Used

• WordPress + Elementor
• Booksy Integration
• WP Rocket + ShortPixel for speed
• Rank Math SEO

Key Takeaway

If your salon still relies on a slow DIY website, you’re missing out on a huge share of online bookings. Our tailored designs and SEO ensure beauty businesses attract — and convert — the right clientele.

Want a website that brings real results? Get started with Striders Tech.