Client Overview

Business Name: Serenity Glow Spa (name changed for privacy)
Location: Orlando, Florida, USA
Industry: Beauty & Wellness (Spa Services)
Previous Online Presence: None

The client approached Striders Tech with a common challenge faced by many small businesses — they had no online visibility, relied solely on walk-ins and word-of-mouth, and were losing potential clients who searched online for nearby spa services.

Project Goals

• Design a visually appealing, mobile-optimized website that reflects the spa’s brand
• Integrate an easy-to-use online appointment booking system
• Implement local SEO strategies to boost search engine rankings
• Showcase spa services, pricing, and client testimonials
• Increase online visibility and conversion rates

Our Web Development & SEO Solution

Our team at Striders Tech started by analyzing the spa’s target audience, competitors, and service offerings. We then crafted a custom WordPress website tailored to the client’s business goals.

• Custom Design: A clean, elegant UI with calming colors, relevant imagery, and user-friendly navigation
• Mobile Responsiveness: Optimized for all devices including smartphones and tablets
• Online Booking Integration: Users can easily schedule appointments with built-in calendar sync and automated confirmations
• SEO Implementation: On-page SEO with relevant keywords like “spa in Orlando,” “best facial services Florida,” and schema markup for better indexing
• Speed Optimization: Page load speed under 2.5 seconds for better UX and SEO performance
• Local SEO Boost: Google Business Profile setup, location-based keywords, and local schema

Project Timeline

• Day 1–2: Discovery Call, Requirements Gathering
• Day 3–5: Wireframes & UI Design
• Day 6–10: Website Development (Front-end + Back-end)
• Day 11–12: Booking System Integration
• Day 13: SEO Optimization & Speed Tuning
• Day 14: Final Testing & Go-Live

Measured Results (Within 60 Days of Launch)

• +300% Increase in total online bookings
• 62% Increase in website traffic from local search queries
• 47% of users visited via mobile devices
• Ranked on Page 1 of Google for “spa near Orlando” and similar queries
• 60+ new Google reviews added by happy customers
• Client hired 2 additional staff members to manage increased bookings

Cost Breakdown

• Custom Website Design & Development: $499 (one-time)
• Booking System Integration: Included
• Basic SEO & Google Profile Setup: Included
• Total Project Cost: $499
• Annual Hosting & Domain: $89 (client-paid)

Client Testimonial

“Working with Striders Tech was the best business decision I’ve made. In just a few weeks, our spa started getting online bookings we never imagined. Clients compliment the website daily. We’re now fully booked on weekends — something that never happened before!”
— Spa Owner, Serenity Glow Spa

Technology Used

• WordPress CMS
• Elementor Pro Page Builder
• Gravity Forms for Booking Integration
• Yoast SEO Plugin
• Google Search Console & Google Business Profile

Key Takeaway

This project is a testament to the power of a professionally designed website combined with targeted SEO. Local service-based businesses like spas, salons, and wellness centers can see a significant increase in revenue by building a strong online presence.

Need a similar website for your business?  Contact Striders Tech today for a free consultation.