Client Overview

Business Name: Harmony Counseling Center
Location: Austin, Texas, USA
Industry: Mental Health / Therapy
Challenge: The client’s old website lacked emotional appeal, had poor user flow, and was not optimized for local searches.

Goals

• Establish trust and emotional connection with potential clients
• Make it easy to book a consultation or call
• Improve rankings for “family therapist in Austin” and similar keywords
• Make the site mobile-first and accessible

Our Solution

We created a soft-toned, emotionally intelligent website with human imagery, clear copywriting, and simple appointment scheduling. We also focused on Google My Business integration and schema markup to improve local SEO.

• Design: Gentle, emotionally resonant visuals with calming colors
• Content: Therapy-focused messaging, FAQs, and empathy-driven CTAs
• Functionality: Online booking, Google reviews, and mobile optimization
• SEO: Local optimization with schema, maps, and service-based landing pages

Timeline

• Week 1: Brand discovery, content strategy, and mockups
• Week 2: Development and local SEO setup
• Week 3: Testing, GMB integration, launch

Results

• Consultations: Doubled within the first 45 days (from 20/month to 40+/month)
• Average Session Booked: Increased from 1.2/day to 2.9/day
• Local Keyword Ranking: Top 3 for “family counseling Austin” and “child therapist Austin”
• Client Feedback: Visitors reported that they “felt safe and reassured” from the homepage alone

Cost

• Website Design & SEO Integration: Included
• Total Cost: $499

Client Feedback

“You understood what I was trying to convey emotionally. My new clients say they feel a connection just from browsing the site. That’s exactly what I needed.”
— Lead Therapist, Harmony Counseling Center

Technologies Used

• WordPress
• Elementor
• WPForms Pro
• Rank Math SEO
• Google My Business Integration

Key Takeaway

A website is more than just a digital business card — it’s a trust-building platform. For service-based professionals like therapists, the right design and tone can significantly improve client acquisition and engagement.

Looking to build a trustworthy digital presence for your business? Contact Striders Tech now.